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How to Get People to Collaborate When You Don’t Control Their Salary

Harvard Business Review

The parallels with business are clear: Stars are a crucial but perhaps fragile source of innovation and competitive advantage. Both these efforts help the payback period arrive sooner, making collaboration a smarter investment for the next wave of people. Likewise, your actions can make the benefits start to flow sooner.

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Accelerating Customer Adoption at the Bottom of the Pyramid

Harvard Business Review

But beyond product and technology innovations, more widespread adoption can only happen if the behavior of individual farms changes in a fundamental way. Decades of hit-or-miss advice from government, companies, and NGO's has reinforced farmers' already skeptical view of new solutions. In the trenches : Why is behavior entrenched?