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Brand Surgery ? excerpts from my Marketing Magazine article | In.

In the CEO Afterlife

FEBRUARY 5, 2011

When I was a young product manager back in the ’70s, the only people I could talk to about brands were my colleagues in the marketing department and the advertising agency. Now my accountant, my lawyer, my portfolio manager and even my neighbour talk to me about brands. This is fantastic advice. About John. Sarah Allen.

Magazine

Magazine Brand Article Marketing

You Can’t Do Strategy Without Input from Sales

Harvard Business Review

AUGUST 25, 2014

Dorsey focuses on Fred Thomas and his sales team and the sometimes strange but effective motivational techniques of his district manager, Frank Pacetta. In fact, sales advice, if it’s even discussed, usually revolves around a combination of “reorganizing” and “incentives.” You ultimately can’t substitute money for management.

Strategy

Strategy P&L TQM Strategic Planning

Brand Surgery ? excerpts from my Marketing Magazine article | In.

You Can’t Do Strategy Without Input from Sales

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