Harvard Business Review
MAY 19, 2014
This approach to entrepreneurship increases your market knowledge: as a potential user, you know the problem, how you’re currently trying to solve it, and what dimensions of performance matter. And you can use this knowledge to avoid much of the market risk in building a new product.
Harvard Business Review
JANUARY 10, 2013
On the one hand, it can be difficult to reduce risk without resources. For example, outside capital may be required to develop and market a product and thereby demonstrate that technical and market risks are limited.
Harvard Business Review
AUGUST 4, 2014
If you’re raising money before traction is in hand, so-called “market risk” is higher than if demand has already been proven. The advice VCs give isn’t always that good. Unfortunately, you will very likely to be obliged to follow their sage “advice.”. The stake you keep is small — and tends to get smaller.
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