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How to Grow Your Startup Business in 2018

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SEPTEMBER 4, 2018

Instead, you must invest in the right technologies to streamline your operations. As a result, you can develop one unified team who will work hard to meet your vision and goals. However, doing so will result in multiple marketing experiments and can detract from a primary sales channel. Review Your Company Priorities.

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Too Many Marketing Teams Are Stuck in the Past

Harvard Business Review

SEPTEMBER 17, 2014

Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization.

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