Leading Blog

OCTOBER 28, 2018

O N THE OCCASION of the anniversary of Theodore Roosevelt's birth on October 27, 1858, we have assembled a list of some of the better books about him: Theodore Roosevelt on Leadership : Executive Lessons from the Bully Pulpit by James M. Strock Theodore Roosevelt and the Making of American Leadership by Jon Knokey. The Last Romantic by H.

AIDA 213

AIDA AIDAS Books Brand 213

Strategy Driven

APRIL 6, 2017

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others.

Marketing 50

Marketing AIDA AIDAS CRM 50

Harvard Business Review

APRIL 4, 2011

In the coming weeks, the Africa Investment and Diaspora Act (AIDA), introduced by Congressman Bobby L. Corruption continues to undermine the efficiency of international-assisted projects in Africa, especially when they are executed by governments. AIDA is coming at the right time. A new dawn is coming to Africa.

AIDA 14

AIDA AIDAS GDP Education 14

QAspire

AUGUST 1, 2010

Jason Seiden at “Fail Spectacularly” blog has hosted the latest Carnival of Leadership Development featuring my post “ 5 Ways to Build Trust&# Lessons from a Conversation) ” along with a host of other GREAT posts on leadership and executive development. Check it out – some great ideas waiting to be explored!

Quality 176

Quality Blog Management AIDAS 176

Harvard Business Review

AUGUST 5, 2015

For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. The marketing–sales relationship now tops the agenda of concerns in a survey of B2B executives.

B2B 8

B2B AIDAS AIDA Disintermediation 8