Airlines Leadership Styles Productivity Technology 
Coaching Tip
FEBRUARY 23, 2012
Winning in this environment requires more than new technology ; here are ten ways to become truly social in a world that is not just connected, but interconnected and interdependent: 1) Do away with one-way conversations. Sticking with Southwest Airlines, why do their flight attendants entertain their passengers? 6) Give trust away.
Harvard Business Review
JULY 22, 2016
Organizations that manage digital networks (we call them network orchestrators) are different from traditional product and service providers. Airline JetBlue has turned its Twitter account into a highly responsive, 24/7 customer service line. They begin with different values, invest in different assets, and choose different leaders.
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