Apparel Bond Development Innovation 
Harvard Business Review
AUGUST 14, 2015
Consumers evidently felt their needs were met sufficiently well enough that they didn’t need a cola, vodka, or bridal apparel from Virgin, among many other products and services which Virgin has introduced and subsequently withdrawn. Think of the equity of a brand in terms of a bank account.
Harvard Business Review
DECEMBER 19, 2014
Both in response and pre-emptively, the world’s leading companies continued to aggressively pivot their businesses toward more sustainable and innovative ways of operating. And investors are noticing: in May, Barclays bank downgraded the bonds of the entire U.S. utility sector. Seeing the writing on the wall, German utility E.On
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