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Using Underdog Narratives To Motivate Teams

The Horizons Tracker

” The researchers offer instances from several industries such as sports, telecommunications, apparel, and automotive, to demonstrate how leaders utilize underdog narratives to motivate and fulfill their organizations’ objectives.

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

Back in the ‘90s, LEGO had cluttered its corporate structure with the complexity that comes with acquiring a variety of businesses from apparel to theme parks. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle. By 2004, sales and profits were in double digit declines. In-N-Out Burger.

Apparel 100