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Using Underdog Narratives To Motivate Teams

The Horizons Tracker

Using the underdog Research from the USF Muma College of Business explores how the approach can play out and whether there are any potential potholes for managers to keep in mind. However, Apple’s commitment to innovation and its collective underdog identity revolutionized the way people interact with technology.

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle.

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