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5 Convincing Benefits of Sustainable Business Practices

Strategy Driven

Modern-age consumers favor businesses that promote social and ethical values and support the marginalized. It instills the consumers with a sense of affiliation or positive associations with the company, boosting the brand image and customer loyalty. Thus, they are working towards making their apparel and accessories more sustainable.

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

Back in the ‘90s, LEGO had cluttered its corporate structure with the complexity that comes with acquiring a variety of businesses from apparel to theme parks. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers. Because of that, they are rewarded with brand loyalty.

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