Strategy Driven

NOVEMBER 15, 2010

Some of the most innocent-looking people have fifty thousand followers in their social networks. When one sound bite is sent to their followers, it can get re-sent hundreds of thousands of times. Doing so ensures that the press will pick up the right sound bites. When ideas are communicated effectively, people follow and change.

Tips 62

Tips Audience Newsletter Armstrong 62

Harvard Business Review

SEPTEMBER 13, 2013

Many have to measure their success in terms of stock price and market share, and when those slip, everyone sees it happening, reads about it in the business pages, watches it on CNBC. For 10 years, I worked as a consultant to John Emery, CEO of Emery Worldwide, now part of UPS. One followed John’s example; one didn’t.

Abell 8

Abell Armstrong Uncertainty CEO 8

Harvard Business Review

MARCH 13, 2012

They're up to 76 million today. Instead of a film, they ended up creating a massive movement to save children from abduction into Kony's rebel army. Spending too much money on film and media. It's a film and media organization for Christ's sake. The group hoped for half a million YouTube views by year end.

Film 15

Film Armstrong Media Video 15