Strategy Driven

NOVEMBER 15, 2010

The same is true for any camera crews who might be filming your presentation. For example, Neil Armstrong used the six hours and forty minutes between his moon landing and first step to craft his historic statement. Use catchy words. Take time to carefully craft a few messages with catchy words.

Tips 62

Tips Audience Newsletter Armstrong 62

Harvard Business Review

SEPTEMBER 13, 2013

Many have to measure their success in terms of stock price and market share, and when those slip, everyone sees it happening, reads about it in the business pages, watches it on CNBC. We weathered that storm, and John’s leadership set the bar for me on how to effectively engage employees to overcome a crisis.

Abell 8

Abell Armstrong Uncertainty CEO 8

Harvard Business Review

MARCH 13, 2012

Instead of a film, they ended up creating a massive movement to save children from abduction into Kony's rebel army. We build institutes for leadership and the advancement of civil society on our campuses for it. Spending too much money on film and media. It's a film and media organization for Christ's sake.

Film 15

Film Armstrong Media Video 15