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Why Knowing Your Customers’ Needs is Key to Business Success

Strategy Driven

In this article, we’ll take a look at how to develop a richer understanding of your customer base. A deep comprehension of your target audience forms the basis for crafting effective marketing strategies, developing appealing products and services, and fostering long-lasting relationships with your clients.

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Discover How You Can Benefit from Content Marketing

Women on Business

The primary benefits of content marketing are building brand awareness and developing relationships with your target consumer audience and online influencers. The idea is to understand how content marketing can enable you to build your brand and business by putting you in front of audiences that matter.

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Startup Marketing: Three Ways to Efficiently Market Your Start-Up Company

Strategy Driven

We want to get this out of the way, as many established companies out there have forgotten one of the most consistent and essential forms of marketing, and that is through word-of-mouth. This form of marketing has always been with us ever since the beginning and but many have forgotten it through the years.

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Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Direct and indirect marketing. Word-of-mouth marketing. Integrating with traditional marketing. By the end of the book, you will have completed a social-media marketing plan that produces real results and created a strategy for future marketing plans–all in just 30 minutes a day.