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Why Knowing Your Customers’ Needs is Key to Business Success

Strategy Driven

In this article, we’ll take a look at how to develop a richer understanding of your customer base. A deep comprehension of your target audience forms the basis for crafting effective marketing strategies, developing appealing products and services, and fostering long-lasting relationships with your clients.

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Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. In other words your content opens the virtual door between your business and a global audience.

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Startup Marketing: Three Ways to Efficiently Market Your Start-Up Company

Strategy Driven

This form of marketing has always been with us ever since the beginning and but many have forgotten it through the years. Essentially, word-of-mouth marketing relies much on serving your current clientele and giving them the best service and deals possible. Guerilla Marketing.

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Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. All businesses and brands need a social Web presence for a single, fundamental reason – that’s where the customers are. Direct and indirect marketing. Brand and relationship building.