Strategy Driven
MAY 15, 2023
In this article, we’ll take a look at how to develop a richer understanding of your customer base. These insights reveal their motivations, enabling you to create appealing marketing campaigns and products. Use this information to refine your marketing efforts and enhance the customer experience.
Engaging Leader
JUNE 27, 2013
His first book was Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks). Book: Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks).
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Women on Business
JUNE 19, 2011
Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. They develop expectations for your brand based on the information you consistently share.
Strategy Driven
JANUARY 27, 2021
This form of marketing has always been with us ever since the beginning and but many have forgotten it through the years. Essentially, word-of-mouth marketing relies much on serving your current clientele and giving them the best service and deals possible. Guerilla Marketing.
Strategy Driven
FEBRUARY 14, 2011
Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. All businesses and brands need a social Web presence for a single, fundamental reason – that’s where the customers are. Direct and indirect marketing. Brand and relationship building.
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