Article Customer Loyalty Human Resources Influence 
Harvard Business Review
APRIL 18, 2013
Creating products and services for market segments of one (" mass customization ") isn''t easy. The only way it can happen: marketing, IT, operations, and human resources functions must collaborate in unprecedented ways. They''re using tailored suggestions to drive customer loyalty.
Harvard Business Review
OCTOBER 29, 2015
The rise of experimental evaluations within organizations — or what economists refer to as field experiments — has the potential to transform organizational decision-making, providing fresh insight into areas ranging from product design to human resources to public policy. Perform a data audit.
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