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Help Your Team Spend Time on the Right Things

Harvard Business Review

They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization. During this time, however, Cisco’s customers were beginning to purchase and use technology in new ways.

Team 9
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Big Data Hype (and Reality)

Harvard Business Review

Customer attrition. If predictive analytics drawing on big data could accurately point to who in particular was about to jump ship, direct marketing dollars could be efficiently deployed to intervene, perhaps by offering those wavering customers new benefits or discounts.