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How AI Helped One Retailer Reach New Customers

Harvard Business Review

” Simson wasn’t overconfident, but at this point, she felt like she knew every audience for experiential gifts that existed in the market, along with the most efficient ways to reach them. Furthermore, the traditional audience for experiential gifts was no longer connecting emotionally with the RedBalloon brand.

Retail 8
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You Can’t Achieve Your Goals Without the Right Support

Harvard Business Review

While not exhaustive, below is an illustrative list of the types of support roles a leader might consider having: The Expert: Even when we are experts ourselves, there is always a learning curve. This person is notably different from the audiences you ultimately need to communicate with in a clear and succinct way.