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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

MAY 4, 2018

Companies that can successfully implement Continuous Development throughout their organization will find dramatic strategic benefits, including: Faster time-to-market. Frequent releases allow companies to continuously experiment with new features and test them on different audiences. Customers enjoy the benefit of new features sooner.

Agility 8
Agility Development Organization Software 8
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What an OTT Future Means for Brands

Harvard Business Review

MAY 13, 2015

Disintermediating traditional media pipes to the audience compels brands to maximize ownership of consumer touch points to deliver content, experiences, and products. Brand marketers must demand change from their own media-buying ecosystem. Metrics cannot be focused on campaign-specific goals such as reach and conversion. ” Data.

Brand 8
Brand Disintermediation Media Metrics 8
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