Remove Audience Remove CIO Remove Innovation Remove Marketing
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To Blog or Not to Blog?

N2Growth Blog

If you don’t have the time to make blogging a priority the effort will end in frustration for both you and your audience. You Have Someone To Say It To : Make sure that there is a viable audience for your content. Mike Myatt from N2Growth has this interesting blog entitled “To blog or not to blog“ [.]

Blog 345
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Marketing’s New Digital Role Is Shortchanging IT

Harvard Business Review

But if accounting once led to widespread computerization, marketing is leading today’s digital revolution. And it’s the marketing department that’s become the central repository. Marketing finds itself in the vanguard because it stands to gain the most from digitization. Starving IT of budget takes a heavy toll on innovation.

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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

While Agile began as a product development innovation, it sparked a corporate strategy and process revolution. Companies that can successfully implement Continuous Development throughout their organization will find dramatic strategic benefits, including: Faster time-to-market. Customers enjoy the benefit of new features sooner.

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Most Organizations Still Fear Social Media

Harvard Business Review

Social media pilots don't work because they might limit the initial audience, which needs to grow organically and aggressively for success; or they tend to launch with a half-baked scope or technology that doesn't inspire the community to participate. Note that this is different than starting with a pilot.

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