How to Make Your Big Idea Really Happen
Harvard Business Review
MAY 9, 2012
Inspired by the loss of her thirteen year-old daughter, Candice Lightner founded Mothers Against Drunk Driving (MADD) in 1980 to combat drunk driving through education and legislation. It has since become ubiquitous across the consulting industry. Social software has made it easier than ever to get your message to a broad audience.
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