HR Digest

FEBRUARY 8, 2020

Some of the most creative job titles that have emerged in the recent years across the recruitment boards include the following: (the innovative, original title and their traditional versions included too). Culture operations manager (HR Officer). Director of Storytelling (Social Media Analyst). Data Storyteller (Data Analyst).

Creativity 122

Creativity Storytelling Software Long-term 122

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

JULY 28, 2014

In response, capturing the right data has become the key capability in finding and engaging audiences. They orchestrate content marketing tactics that situate their brands at the moments that matter to their audiences. Shelve the commercial pitch in favor of authentic storytelling. Tami Cannizzaro is a brand storyteller.

Storytelling 10

Storytelling Brand Audience Marketing 10

Harvard Business Review

OCTOBER 5, 2015

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. When and how do we shift our businesses from legacy operating models to ones that better reflect the future? Humans and Automation.

Media 8

Media Advertising Audience Technology 8