Remove Audience Remove Innovation Remove Operations Remove Storytelling
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73 Creative Job Titles in Corporate America

HR Digest

Some of the most creative job titles that have emerged in the recent years across the recruitment boards include the following: (the innovative, original title and their traditional versions included too). Culture operations manager (HR Officer). Director of Storytelling (Social Media Analyst). Data Storyteller (Data Analyst).

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44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105
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5 Things Digital CMOs Do Better

Harvard Business Review

In response, capturing the right data has become the key capability in finding and engaging audiences. They orchestrate content marketing tactics that situate their brands at the moments that matter to their audiences. Shelve the commercial pitch in favor of authentic storytelling. Tami Cannizzaro is a brand storyteller.

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3 Strategic Questions the Media Industry’s Future Depends On

Harvard Business Review

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. When and how do we shift our businesses from legacy operating models to ones that better reflect the future? Humans and Automation.

Media 8