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Researchers More Likely To Downplay Than Exaggerate Findings

The Horizons Tracker

They also wanted to discover whether claims made in the news differ depending on the reputability of the publication, and also between peer-reviewed journals and their less rigorous peers. We took claims in the abstract and tried to match them with claims found in the news,” the researchers explain. “So

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How B2B Marketers Can Get Started with Social Media

Harvard Business Review

But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation. Identify your key audience and goals to achieve.

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