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Pain VS Gain: How to Best Motivate Buyers to Buy

The Empowered Buisness

It’s a bad story: “The last guy who managed our money lost 40% of our portfolio. The following example comes from coaching a Mazda/ VW automotive dealership sales team. If you don’t have a team, brainstorm it with a networking group or fellow entrepreneurs. The buyers respond by sharing a story. CAR CHART EXAMPLE.

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New Ways to Collaborate for Process Improvement

Harvard Business Review

To overcome these problems, many companies are now using or experimenting with "idea management" software applications. In a two-part event, employees in WorldJam 2004 first brainstormed solutions to increase growth and innovation, resulting in 191 pragmatic ideas. A year later, IBM used a jam to bring its new values to life.

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How Ritual Delivers Performance

Harvard Business Review

A marketing manager from the French Saint Gobain Group shared a rather extraordinary example with us: "With my team, before presenting to the Board our marketing plans, we're always very nervous. KAMs simply used to do their best to execute what their managers told them, but they didn't take initiative.

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How Atrius Health Is Making the Shift from Volume to Value

Harvard Business Review

The team used an outside consultant with experience in automotive product design to train and coach the leader and team members in the new capability. All of the individuals were hand-picked to ensure highly divergent thinking, a desire to disrupt status quo, and comfort with ambiguity, among other core competencies.