Pain VS Gain: How to Best Motivate Buyers to Buy
The Empowered Buisness
JULY 6, 2015
The following example comes from coaching a Mazda/ VW automotive dealership sales team. If you don’t have a team, brainstorm it with a networking group or fellow entrepreneurs. Once you know, you’ll need to be prepared to have some bullet points to use, Gain-based and Pain-based language to use during the sales call. CAR CHART EXAMPLE.
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