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Pain VS Gain: How to Best Motivate Buyers to Buy

The Empowered Buisness

The following example comes from coaching a Mazda/ VW automotive dealership sales team. If you don’t have a team, brainstorm it with a networking group or fellow entrepreneurs. Once you know, you’ll need to be prepared to have some bullet points to use, Gain-based and Pain-based language to use during the sales call. CAR CHART EXAMPLE.

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New Ways to Collaborate for Process Improvement

Harvard Business Review

In a two-part event, employees in WorldJam 2004 first brainstormed solutions to increase growth and innovation, resulting in 191 pragmatic ideas. Power ranks Ford the highest in initial quality among non-luxury automotive brands. A year later, IBM used a jam to bring its new values to life.

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How Ritual Delivers Performance

Harvard Business Review

One pillar of Bosch Automotive Aftermarket's recent sales strategy change was to foster entrepreneurship and risk taking among Key Account Managers. So we introduced the brainstorming part of the meeting, characterized by the yellow/red card game: if a KAM says nothing, (s)he gets the yellow card and has to leave the room.

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How Atrius Health Is Making the Shift from Volume to Value

Harvard Business Review

The team used an outside consultant with experience in automotive product design to train and coach the leader and team members in the new capability. All of the individuals were hand-picked to ensure highly divergent thinking, a desire to disrupt status quo, and comfort with ambiguity, among other core competencies.