B2B B2C Business Model Market Segmentation 
Harvard Business Review
SEPTEMBER 21, 2011
They spent a lot of time "testing the waters," "experimenting," and "building prototypes," while younger, nimbler companies took to the web with ease, shattering established business models along the way. Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Think of Yahoo!,
Harvard Business Review
MARCH 17, 2016
Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. Don’t start price wars. Don’t fight them.
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