B2B Budgeting Follow-up Telemarketing 
Strategy Driven
OCTOBER 15, 2019
The above suggests that telemarketers have some way to go in terms of provision of information from a telemarketing call. Fail to Plan and plan to fail” is a well-used expression and it definitely applies to telemarketing. A telemarketer that just trusts to luck is likely to fail. Don’t Sound like a Telemarketer.
Harvard Business Review
APRIL 20, 2016
In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. From a business perspective, this model is fantastic.
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