Remove B2B Remove Film Remove Marketing Remove Public Relations
article thumbnail

When People Pay Attention to Video Ads and Why

Harvard Business Review

Marketers’ demand for consumers’ attention has grown dramatically in recent years with the proliferation of new brands and products (remember when there was only one variety of Oreo?). This holds true for B2B and B2C audiences alike. The New Tools of Marketing. I filmed the participants’ faces.

Video 8