This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove B2B Remove Finance Remove Loyalty Related Topics
Marketing Development Management Operations Technology Innovation Leadership Market Risk Direct Marketing Credit Scoring More Related Topics >
article thumbnail

Before You Link Pay to Customer Feedback: Five Essentials

Harvard Business Review

SEPTEMBER 22, 2011

TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Your CFO and finance team can take a leadership role here.

Incentives 10
Incentives Sample Customer Loyalty Metrics 10
article thumbnail

How CMOs and CROs Can Be Allies

Harvard Business Review

MARCH 26, 2015

The marketing and sales team of one major technology vendor, for instance, partnered with risk to assemble a range of financing packages to help its mid-market clients fund upgrades, manage invoice payments, and smooth cash flows. The finance team brought its scenario modeling tools to bear.

Credit Scoring 8
Credit Scoring Risk Management Finance Marketing 8
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024