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10 Key Things to Avoid in B2B Cold Calling

Strategy Driven

Below are our top 10 tips for things to avoid when doing outbound calling and how to ensure that they don’t impede your success. The above suggests that telemarketers have some way to go in terms of provision of information from a telemarketing call. A telemarketer that just trusts to luck is likely to fail.

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B2B Salespeople Can Survive If They Reimagine Their Roles

Harvard Business Review

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Here’s how B2B sellers should do that. Rather, his or her role needs to be redefined. They evolved.

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