The Fine Line Between When Low Prices Work and When They Don’t
Harvard Business Review
MARCH 17, 2016
A healthy low-price position has a long-term orientation built on consistency and sustainability, not quick results. Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. Before we continue, though, we will need to heed two caveats.
Let's personalize your content