Remove B2B Remove Long-term Remove Market Segmentation Remove Technology
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How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

Harvard Business Review

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

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How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

Harvard Business Review

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses — and it’s hard to fault them. Splunk , a San Francisco-based B2B software firm, is a case in point.

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What You Need to Know About Segmentation

Harvard Business Review

Grose quotes IbisWorld researcher Jocelyn Phillips as pointing to the high-tech aspects of Clearblue’s test, also noting that young women might be more willing to shell out more money for such technology — the digital version costs about $5 more than the boring old blue and pink line version. 5) Differentiable. 6) Actionable.