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B2B versus B2C Marketing Adjustments

Coaching Tip

One of the biggest differences between B2B and B2C worlds is marketing. B2C companies invest millions to understand the various personas, segments, demographics, and geographical nuances to help them determine how to position and manage their brands to appeal to the faceless masses. By Guest Author Sean Geehan. They are: .

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Before You Link Pay to Customer Feedback: Five Essentials

Harvard Business Review

Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Your CFO and finance team can take a leadership role here. The company's managers felt helpless and frustrated. Several managers advocated dropping the system.