Strategy Driven

SEPTEMBER 15, 2020

You can focus on marketing, you can work on training your sales team, you could even open your profit channels to bring in more money from different locations. Either way, you will want to market to attract buyers at this stage. Create highly efficient routes and manage your remote teams in real-time.

Strategy 66

Strategy Efficiency B2C Discount 66

Eric Jacobson

MARCH 18, 2013

You can likely already imagine that I consider this a must-read book for any business owner and any leader -- even leaders who manage businesses that don't directly connect with consumers. Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., And honestly, it's about time.

B2B 54

B2B B2C Technology CRM 54

Strategy Driven

JUNE 9, 2014

Don’t forget their managers who force them to use an uncomfortable ‘system,’ a non-sales helpful CRM, and hold their salespeople accountable for their actions and numbers. Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven strategydriven advisory services'

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. E-commerce, mobile commerce, and social media platforms have enabled businesses to better sculpt marketing and customer support initiatives and customer services. B2B companies need to know, for example, how many companies exist in a given market space.

B2B 8

B2B B2C Software CRM 8

Harvard Business Review

DECEMBER 13, 2017

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Performing market assessments. Running design sprints. Company Fit.

Productivity 8

Productivity Products Core Competence Management 8