The Big Picture of Business – The Realities of Branding… Slogans that Mislead
Strategy Driven
JUNE 22, 2012
’ What they’re really selling: Banking. Banks buy money wholesale and sell it to borrowers at retail rates. Banks are now trying to compete with financial planners and investment banking houses. ’ What they’re really selling: Small business banking services. The New York Times. We Earn It.
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