The Big Picture of Business – The Realities of Branding… Slogans that Mislead
Strategy Driven
JUNE 22, 2012
Communications is fundamental to maintaining, but technology is only as good as the people using it. ’ What they’re really selling: Skin cream. ’ What they’re really selling: Banking. Banks buy money wholesale and sell it to borrowers at retail rates. ‘Products for Healthy Living.’
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