Strategy Driven

JULY 31, 2015

Take ownership of planning programs, rather than abdicate them to human resources or accounting people. It is tied to the bottom line and must be treated accordingly, with the resources and expertise to do it effectively. It is a bond of trust that, if violated, will haunt the business.

Article 50

Article Strategy Long-term Mentor 50

Harvard Business Review

AUGUST 5, 2014

This diversity reflects not only a deepening understanding of the connection between growth and customer satisfaction, but a much greater awareness of what marketing can do to help forge that bond. That bonding role extends to other aspects of the business as well, such as delivering on products and services.

P&L 10

P&L Banking Marketing Call Center 10

Strategy Driven

AUGUST 12, 2011

Upper management is most effective when it frames business decisions toward values, customs, beliefs, goals, objectives and the benchmarking of tactics. One can never review progress enough, with benchmarking being the key to implementing plans. Optimizing human resources and building capacity among staff to manage for results.

Mentor 56

Mentor Strategic Planning Leadership Benchmarking 56