Benchmarking Budgeting Early Adopters Marketing 
Strategy Driven
SEPTEMBER 27, 2013
Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. ’ What is too often lost is the nuance – human. .’ The Powerful Role of Trust.
Harvard Business Review
APRIL 8, 2014
For a number of years IBM has provided a forum to exchange new ideas for IT systems and apps: the “ Technology Adoption Program ” is a website where innovators can test their projects with early adopters and prove business value through adoption. planning, budgeting, recruiting, and training) could be reengineered.
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