Strategy Driven

SEPTEMBER 27, 2013

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. ’ What is too often lost is the nuance – human. .’ The Powerful Role of Trust.

Aaker 63

Aaker Short-term Marketing Benchmarking 63

Harvard Business Review

MARCH 24, 2017

This time, the firm ranked in the top quartile of all companies and handily beat our benchmark. In the chart below, one can see this particular organization’s happiness trend is around the overall benchmark and industry average. Afterward, management re-asked the staff to rate the company’s transparency.

Morale 12

Morale Attrition Early Adopters Benchmarking 12

Harvard Business Review

FEBRUARY 19, 2018

Collectively, these four dimensions provide a comprehensive framework for calibrating digital trust, facilitating cross-country comparisons and benchmarking. Online users in these countries are, more typically, early adopters, often younger and enthusiastic about new technologies.

Survey 9

Survey Environment Technology Comparison 9

Harvard Business Review

JUNE 25, 2018

Still, market research suggests that future markets for its products and services could be huge — with the U.N. Sustainable Development Goals forecast to generate market opportunities of over $12 trillion a year by 2030 (and that’s considered a conservative estimate). Changing the System.

TBL 11

TBL Bottom-up Long-term Early Adopters 11

Harvard Business Review

APRIL 8, 2014

For a number of years IBM has provided a forum to exchange new ideas for IT systems and apps: the “ Technology Adoption Program ” is a website where innovators can test their projects with early adopters and prove business value through adoption. A good idea is usually figured out after the fact, not before.

Software 8

Software CIO Early Adopters Project 8