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Personal Needs vs. Customer Relationships

Strategy Driven

SEPTEMBER 27, 2013

Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. Customer satisfaction is used by 90 percent of companies as a benchmark for success.

Aaker 63
Aaker Short-term Marketing Benchmarking 63
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Improve Decision-Making With Help From the Crowd

Harvard Business Review

APRIL 8, 2014

For a number of years IBM has provided a forum to exchange new ideas for IT systems and apps: the “ Technology Adoption Program ” is a website where innovators can test their projects with early adopters and prove business value through adoption. planning, budgeting, recruiting, and training) could be reengineered.

Software 8
Software CIO Early Adopters Project 8
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