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How Advanced Analytics Is Changing B2B Selling

Harvard Business Review

The service provides benchmarks and insights to ensure sustainable, cost-effective improvements in blast performance. Orica is now codifying the decision logic of the most experienced blasting managers through predictive modeling to serve up personalized recommendations on demand. The science of storytelling and brand performance.

B2B 8
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Three Headwinds for Facebook's IPO

Harvard Business Review

By dedicating a small amount of space on every page viewed and allowing companies to display ads, the social networking giant has developed a multi-billion dollar advertising business. Over the past couple of years, I've become close with a handful of web product managers. display advertisements online.

IPO 12
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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. Over the past two decades, we’ve led dozens of innovation projects and have talked to thousands of managers about the challenge of building a high-performance innovation “engine.”