Biotechnology Information Technology Marketing Tactics 
Skip Prichard
JULY 22, 2019
Bezos’ approach works especially well when the innovation requires overcoming a lot of market/demand uncertainty (will people buy it?) and Musk’s approach works well when there is a lot of technological uncertainty (can we build it?). “I I think it’s very helpful to cross-fertilize ideas from different industries.”
Harvard Business Review
MARCH 5, 2012
Thus, the decline of manufacturing is not completely a result of "natural" market forces. Sure, with improvements in information technology and communication, some services are becoming more tradable and that creates opportunities for the U.S. These tactics have never proved effective. But let's not kid ourselves.
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