Black-Scholes Crisis Innovation Positioning 
Strategy Driven
MARCH 18, 2011
The crisis that started in the housing markets has unearthed a series of cascading consequences that few companies were prepared to handle. How will this economic crisis play out? Martha Rogers, co-founder of Peppers & Rogers Group, says, “This isn’t a financial crisis, but a crisis of trust.” Innovation on a budget.
Harvard Business Review
SEPTEMBER 29, 2014
They might be surprised at how certain economic notions have been directly applied in business, with largely positive results. Walker’s innovation was to bind travelers to pay the prices they bid if the airlines and hoteliers on Priceline accepted the offers. Here a few notable examples.
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