Remove Blanchard Remove Chemicals Remove Licensing Remove Marketing
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Are You an Accidental Soul-Sucking CEO?

Joseph Lalonde

It will lose the license to operate from key stakeholders. That’s much more motivating than saying, “I’m going to go to work today and I’m going to sell a can of chemicals.” They’re free to innovate and create market-differentiating, competitive ideas. I’m going to create an opportunity. Don’t you think?

CEO 161