Blog Leadership Social Capital Technology 
Skip Prichard
JULY 22, 2019
Innovation Capital. Whether you have invented an amazing new technology or product, you could still fail. And one of the most overlooked reasons for entrepreneurial failure is innovation capital. Human capital: who you are as a leader of innovation . Social capital: who you know with key expertise and resources.
Harvard Business Review
SEPTEMBER 10, 2012
But Catie blogs regularly and participates in a variety of social media and professional networks — networks that have plenty of potential buyers. They're helping customers build social capital. Her CLV might be $7,000 or so and that's where even companies with advanced analytics stop. And she's respected.
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