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How to Compete Like the World’s Most Innovative Leaders

Skip Prichard

Innovation Capital. Whether you have invented an amazing new technology or product, you could still fail. And one of the most overlooked reasons for entrepreneurial failure is innovation capital. Human capital: who you are as a leader of innovation . Social capital: who you know with key expertise and resources.

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Well Connected People Get Results

Coaching Tip

Particularly when it comes to search marketing, as it is necessary to accumulate inbound links from other sites to your blog, website, LinkedIn and Facebook pages. How People, Not Technology, Seal the Deal. . Baker: Achieving Success Through Social Capital: Tapping Hidden Resources in Your Personal and Business Networks. .

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First, Know Yourself

Coaching Tip

Your success formula is based on: Your Human Capital (what you know and can do) X Your Social Capital (who you know and who knows you) X Your Reputation (who trusts you). Technology is shrinking our world.

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The Big Goal Behind All that Customer Data

Harvard Business Review

But Catie blogs regularly and participates in a variety of social media and professional networks — networks that have plenty of potential buyers. They're helping customers build social capital. Her CLV might be $7,000 or so and that's where even companies with advanced analytics stop. And she's respected.

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