Blue Ocean Strategy Development Disruptive Innovation Marketing 
Leading Blog
JUNE 23, 2023
With disruptive creation, “the new comes at the expense of the old and its associated companies and jobs, creating a win-lose or winner-takes-most economic outcome. In contrast, nondisruptive innovation is “achieved without disrupting a preexisting market and its associated companies and jobs.”
Tanveer Naseer
APRIL 1, 2014
From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business.
Harvard Business Review
SEPTEMBER 20, 2017
A more interesting development — one more pertinent to the challenges Toys “R” Us is facing — is the emergence of “shoppable showrooms.” ” At places like Bonobos Guide Shops and J. None of these ideas are necessarily bad, but they fail to address the shifting economics of retail.
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