Blue Ocean Strategy Development Mauborgne Operations 
Leading Blog
MAY 1, 2023
Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. In Blue Ocean Strategy , the authors, reveal another way to innovate and grow.
Harvard Business Review
FEBRUARY 5, 2015
At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. This is why a sustainable blue ocean strategy requires a fully developed and consistent set of three propositions.
N2Growth Blog
OCTOBER 7, 2010
Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. My favorite quote from Martin was: “ great brands are emotional bookmarks.&#
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