Eric Jacobson

OCTOBER 8, 2023

This is good news for many entrepreneurs, executives, and companies that lack the wherewithal or the appetite to invest in scientific or technological innovations. How to assess the size of the market potential and how to scope the opportunity so it becomes practically and emotionally feasible to act on.

Blue Ocean Strategy 102

Blue Ocean Strategy Mauborgne Innovation How To 102

Tanveer Naseer

APRIL 1, 2014

From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business.

Blue Ocean Strategy 250

Blue Ocean Strategy Prahalad Christensen Leadership 250

The Horizons Tracker

JULY 25, 2023

Non-disruptive The pair, who made their name with their bestselling book Blue Ocean Strategy, chart a similar path. Disruptive innovation is far more commonly understood and involves creating a new market within existing industry boundaries. This helps to bridge the gap between economic and social good.

Mauborgne 52

Mauborgne Innovation Disruptive Innovation Blue Ocean Strategy 52

Harvard Business Review

MAY 5, 2016

“In all cities and markets and in the countryside,” the Reinheitsgebot reads, “only barley, hops, and water may be used for brewing beer.” But experts think the law was really about protecting markets, not consumers. Business experts look at what we did and say that Dogfish Head followed a blue ocean strategy.

Blue Ocean Strategy 8

Blue Ocean Strategy Library Chemicals Hotels 8

Rajesh Setty

DECEMBER 4, 2008

Rajesh Setty Entrepreneur. Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. We will pursue a global channel strategy after we complete our I18N project. Its even 100% free!

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30