How To Innovate And Grow Via Nondisruptive Creation
Eric Jacobson
OCTOBER 8, 2023
Kickstarter : Public idea financing without displacing investors or banks. Chan Kim and Renée Mauborgne are professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors of the over 4 million copy global bestseller, Blue Ocean Strategy.
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